The Truth about Authorized Dealers

Authorized or Non-Authorized Dealers? Does it matter?

Audio N More has been retailing the best of car audio, video and security on the internet since 1998'.  The term "Authorized Dealers" rarely comes up anymore.

To keep this subject in perspective, we challenge you to find any local dealer in your home town who is actually "Authorized" for every brand of merchandise he sells! The subject of "authorization" is usually brought up by a local retailer trying to rationalize their higher prices. Unfortunately there are Internet retailers that falsely claim factory authorization where in fact there is none. Although some manufacturers do attempt to prevent this type of activity, it does indeed exist.

Having said that, lets look at the reality of the market in 2008'. Most Manufacturers fall into one of three categories in most cases:

• Those who require responsible representation of their lines and expect online retailers to provide reasonable customer support and acceptable representation of their products on the web.
• • By in large, this includes the majority of manufacturers
• Those who severely limit the availability of their products online.
• • Most are attempting to 'control' the retail pricing of their products and it has little to do with their public statements concerning customer support etc. It has more to do with satisfying their 'brick and mortar' store owners or their lack of product supply.
• Those who forbid online sales completely.
• • In most cases, these few lines say they are concerned about their image. Usually this very small percentage includes the very highest priced lines. It has more to do with satisfying their relatively small network of 'brick and mortar' store owners.

What does it really mean to you, the consumer?

Regardless of what some websites publish, there are manufacturers who refuse to warranty their products if not purchased from an authorized dealer. The customer may never know for certain about a dealer until he/she has a warranty issue.

Risk Free Shopping

Audio N More can put your mind to rest. Please see our About Us page for details but the simple truth is that all our sales come through Amazon or Ebay starting in 2009'.  These are the two largest online retailers and they police their systems regularly so the shopper can have a 'risk free' shopping experience.  You can be sure that customer support is provided directly by these premium retailers.